It is Mac Candy Yum-Yum (matte finish) it is VERY bold, playful neon pink.
Its very long lasting and goes on very smooth I don't have any problem with this lipstick making my lip dry or anything like that I really like the formula. The pigmentation is AMAZING.
I usually line my lips with a nude lip liner and then I apply Candy Yum - Yum.
I'm sure there are plenty of dupes out there if I come across a good one I will let you all know.
Price - $15